Sketched Logo Concept to Reality: SwineMoon

Sketched Logo Concept to Reality: SwineMoon

I remembered sketching a cool pig and a moon concept years ago, but I couldn’t recall if I had taken a picture of it. I went to my Google photos and started sifting. Then I had the great idea to try searching for the term “Yellow” because I thought it might have been on a yellow sticky note. While I got many great photos with the color yellow, this one was not there. Then, I went out on a limb and tried to search for the term “sketch”. I was shocked at how well Google identified my sketches! There it was, near the bottom. This should tell you how long ago this sketch was created. In fact, Google claims the photo was taken back in September 2011!

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Sketch with ink!

Sketch with ink!

Sketching with ink is definitely the right strategy for the UX field. Ink is so rigid and yet so flexible.

Some people think about ink as a tool that locks you in, but really I think it unlocks you. Other tools lock you into the viewscreen (or sheet of paper). You think, how can I manipulate what is on this page to work, and you use other tools such as an eraser to correct mistakes and manipulate based on change, wasting valuable time.

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Why research informed MVPs rock!

I hear a lot of buzz on both sides of the MVP argument. Some say, MVPs are great, others say that they are trouble.

MVPs can be a great starting strategy for product teams looking to get products out there quickly. People who dislike MVPs typically are frustrated by the concept of putting out trashy user experiences in favor of evaluative research.

Let’s just make something and see how people respond.

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