The easy thing to do for any product development is adding features. Sometimes the features we do implement are as important (if not more) than those we do not. To do this, we need a strategy and backing research to be able to say no to the superfluous and focus on the necessary. Research does not need to be a large effort, and you don’t have to halt work to get it. Here are two strategies to get started.
Lean UX to me is a method for prioritizing evaluative research over generative research. In the long run, you will have the same research information, but the product will have been delivered dozens of times to the customer already. It sounds like a great win on the surface, but it requires a large commitment on the part of the entire team.
I read (listened to) Marie Kondo’s the life-changing magic of tidying up. Marie Kondo’s philosophy can be summed up in two bullets.
- Get rid of anything that doesn’t spark joy.
- Organize and take good care of the rest.
This book made me think about my home and possessions, but it also got me thinking about products we design.
I hear a lot of buzz on both sides of the MVP argument. Some say, MVPs are great, others say that they are trouble.
MVPs can be a great starting strategy for product teams looking to get products out there quickly. People who dislike MVPs typically are frustrated by the concept of putting out trashy user experiences in favor of evaluative research.
Let’s just make something and see how people respond.
I recently re-watched a great TED talk by Simon Sinek titled “How great leaders inspire action”.
There are two things that resonate with me from his talk. He says, “what you do simply serves as the proof of what you believe”, and “you can trip over 10%” of users. To get to 100% of your users you need do two things.
Sneaky makes me wonder what you are doing with my information!
Beginning research is an acknowledgment that we don’t know. There are many things that we may not know, and we can try to articulate them by listing hypothesis as assumptions and then testing them with research. We are always better off knowing sooner because our ability to pivot is improved and our sunk cost will be lower.